Fresh from our Blog

January 28, 2017

Our BETT side story!

Phew! We’re done! 4 great days of non-stop networking and demos at the BETT Show 2017 in London, UK. We are tired, but happy as we have properly launched our iSmart Home and iSmart Class products towards hundreds and thousands of schools that came to visit.

We got there one day early to set up the stand on Tuesday and it was quite challenging as we had been given the wrong dimensions for the stand and therefore we found we had way too much furniture!! Aaargh!! However, a bit of creativity always helps, and we managed somehow.

Wednesday was the first day of launch and all our team was eager to go. Teachers, heads of schools, psychologists and edtech professionals were curious to see what iSmart was all about. At a point we were doing 3 concurrent demonstrations to different groups, and we got stellar feedback and ideas.

Thursday and Friday were very busy days, and we also had our Italian agent Giuseppe who came over to give us a hand on the stand. All the time we were giving out traditional Maltese sweets to passers by, and everyone was happily munching away and trying out iSmart.

Our reading rulers giveaways were also a great attention grabber, as many people had never used one, and when they saw that we had also implemented one on the app, they wanted to hug us!

Saturday was our last day – a shorter one – but it gave us time to also look around the other exhibitors and start making alliances with companies from other countries that want also to represent iSmart, so watch this space! 🙂

Here are some photos from this wonderful experience!